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Frock Hub

USER JOURNEY


The site is an innovative experimental online magazine with punchy
editorial headers, a dynamic, responsive grid and crisp typography.

Escape

ABOUT ÉS.CAPE

STYLE BLOG

 

ÉS.CAPE [es-cah-paeh] (n.) An unparalleled style blog for the man and the woman. Two creative individuals

exploring their own ÉS.CAPE through fashion, art,and the world surrounding them. Inspired by experiences & aesthetics,

ÉS.CAPE captures their vibrant city through style and design. Founded by Cara Jimenez and Saxon Campbell, ÉS.CAPE features

contrasting visions of the man and the woman through understated styling with strong photography.

És.Cape

Fashion and Lifestyle Blog

P & Co – One Year Strong

USER JOURNEY

OUR EXPERIENCE
P&Co is a lifestyle-based menswear fashion brand moulded by its founders Clark & Timms.

PORTFOLIO

HOW WE MADE IT
Having like-minded outlooks and interests both in fashion and design the two set about
approaching men’s fashion by crafting a unique, unpretentious expression
based on their self-imposed threeword mantra; ‘life, style and elegance.

M&C Saatchi

PORTFOLIO

HOW WE MADE IT

 

Our studio were commissioned by M&C Saatchi Sport & Entertainment to designa portfolio site that
combined tweets and agency news with case studies.The result was a big success, driving new business and winning several awards.

MOODBOARD

all in or nothing

USER JORNEY

ON EVERY DEVICES

 

 The site works seamlessly across tablets, mobile phones and

laptops, resizing content in real time faster than you can flip an iPad.

Playing fashion

Playing fashion

Playing Fashion asked us to design and build a fashion blog with an editorial feel.
The site launched in 2013 and has been updated on an almost daily basis with beautiful
features  comissioned by editor and  fashionista Robert Mishchenko.

Talk PR

Working with the

talented development team

Alltime

The Back Story

OUR EXPERIENCE

 

Knowing they needed a redesign but having few resources themselves, the team approached Opoloo to get design and interaction on the samelevel as the development. For the task, we delineated goals to attract new users and keep the existing user base satisfied.

Although an iconic and heavily used feature of Business Calendar, the favorite bar was barely accessible: It became too small and too crowded to use as the number of calendars grew. Our solution was to use Android’s black system bar as an optical trick: The favorite bar now feels much taller and easier to tap, due to the black-in-black design. Additionally, we improved touch targets, made visible and invisible states clearer, and implemented a scrolling pattern to house more calendars.

Establishing Digital Styles & Standards

HOW WE MADE IT

 

If you’re pressed for space and clarity, using black for general interaction works well because it integrates in the system bars and lets you focus on the content, especially when the colors are defined by the user. Also, focusing on the user’s physical abilities and mindset is paramount for a good experience.

One thing we underestimated, despite intense research and good progress on the presentation side, was the hardcore user’s need to customize their calendar experience down to the tiniest detail (for example, changing the font’s transparency). Only after this initial UI exploration did we realize how much work would be needed — not only to implement the design suggestions, but also to customize everything.